Structure and navigation
The way users navigate your website provides search engines with signals whether users like it or not. These signals can be attributed to behavioral ranking conditions and have an impact not only on the places of your website, but also on the targeted actions of users.
Content is what the user observes on the pages of your website: content, assortment, texts, design, photographs, data, reviews, etc. It is media content that should create the effect of having a buyer in your store. And now it is the quality of your content that is the main condition for the acquisition. What we will do together with you to improve the content of the website:
The goal of Search Engine Optimization is to promote your website to be as high as possible in the search results for the desired search terms.
Navigation and structure
The way potential buyers move around your website, gives search platforms signals whether users like it or not. These signals are behavioral ranking factors and have an impact not only on the places on your website, but also on the targeted actions of customers.
Analyze commercial factors and look for competitive advantages
Check the comfort of your volume for customers, its display on different devices
Prepare informative blocks, attributes that sell text descriptions
Advise cross-sell blocks and other commercial features
Check whether search engine bots see important media content
External circumstances
People drive in search queries. If the site is displayed in the top of search engine results, then readers will go to this website. They can be in search of a service or product right now, or they can carefully study the information while at the start of the customer engagement funnel.
Repeated sales and loyal customers
With high-quality website optimization and well-organized site structure, handy card services for the creation and promotion of websites or goods, the buyer remembers the website and can go back for branded search queries. If the Internet user after the purchase was satisfied with the service and product, then this interest should undoubtedly be maintained and developed.For example, to establish communication with each customer using CRM marketing.Customers appreciate personalized content that they receive at the right time in a convenient place. And they will undoubtedly return to place the order again.
Technical and internal seo optimization are the factors that were previously the main ones for advancement in search engines. Today they are preventive and do not provide a guarantee for great results without improving the content, design and external conditions. It is important to keep in mind that missing out on something significant in the technological part, you can not only not achieve potential final results, but also lose existing ones. It is for this reason that we will: