Advantages and disadvantages of SEO promotion of websites
Search engine optimization of an Internet site gives traffic to the site from search engines. Such traffic is called organic or search traffic. This channel of Internet traffic has a number of advantages and disadvantages. Let’s discuss the most important:
Sales and transactions
If your site is comfortable, the list of products is all kinds, reasonable prices, making an order quickly and easily, then incoming Internet traffic will be converted into sales or applications on the website.
By positions
A list of search queries is assigned in advance, which need to be promoted in the TOP-10 searchers.
SEO billing methods for website promotion
By position
A list of search queries is assigned in advance, which must be pushed into the TOP 10 Internet search engines.
No referral fees required. Indeed, Internet search engines do not charge you for organic clicks, so you don’t have to pay for users that come from search. Unlike classified ads, where every click on an ad will cost you money. But it’s not all that simple. In the search development of a website, involving a staff member or agency, you also need to invest money. Realizing that the Internet traffic received from organic search is many times more profitable than Internet traffic from contextual advertising. And additionally, when optimizing the site, work is being done to improve the entire project – the structure, content marketing, and landing pages are being finalized. And the buyer receives both targeted Internet traffic and an increase in the quality of the Internet site, unlike other types of advertising.
Flexible choice of queries. You independently set the list of search queries that you want to promote in the search results. At the same time, you can work with a very wide range of search queries, processing demand at each stage of the customer acquisition funnel, building brand knowledge, capturing hot interest, making a purchase decision, working with an existing customer base.
Examine the desktop and mobile version of the website for compliance with the requirements of search engines and the standards of the World Wide Web Consortium
Perform automatic online diagnostics in order to sniff out the problem without delay and quickly eliminate it
Maintain the security of your website and your users’ data
Keep abreast of all search platform trends and recommend you the latest improvements before your other firms implement them
How is seo search engine optimization website distribution
Visitor brief and site analysis
Promotion strategy
SEO -contractor creates terms of reference (TOR)
Programmers implement the TOR
Checking the results of implementations
Reporting on search indicators
Correction of the strategy and plan
The cost of search engine promotion of a website
Depending on the tasks and the passing position of the website, you can move in positions, in traffic, withpay for targeted acts or place an order for full-scale SEO marketing.