By traffic
Based on the analysis of the site and its theme, a relevant semantic core is made. The task of the Search Engine Optimization contractor in this case is to increase targeted traffic to the website. The calculation of payment and traffic takes place until the start of work and is prescribed in the commercial offer.
Site content is what the user sees on the pages of your website: content, assortment, materials, design, photographs, data, reviews, etc. In particular, the content should produce the effect of the presence of the buyer in your store. And today, it is the quality of your content that is the main condition for buying. What we will do together with you to make the media content of the site better:
The technical condition of the site is being improved. In order for a website to rank highly, it must meet certain search criteria. By working on search promotion, you can ensure that the site loads quickly on each device, reduce the number of errors that prevent purchases.
People drive in search queries. If a website ranks at the top of search engines, potential buyers will click through to that website. They can always be in search of a service or product right at the moment, or they can carefully study the information, being at the start of the customer engagement funnel.
Structure and navigation
The way potential buyers navigate your website provides search engines with signals whether users like it or not. These signals can be classified as behavioral ranking conditions and affect not only the places on your website, but also the targeted actions of customers.
Secondary sales and loyal customers
With high-quality optimization and a well-organized website design, a convenient service or product card, the buyer remembers the site and can return back for branded requests. If the user is satisfied with the service and product after the purchase, then this interest undoubtedly needs to be reinforced and improved. For example, create communication with each customer using CRM marketing. Consumers respect personalized content that they receive at the right time in the right place. And will definitely come back to re-order.
Search Engine Optimization Ranking Factors website promotion plan by month website
Promoting websites today is not just a matter of code or optimizing a website for search engines. With its help, you can influence many factors (content, structure and navigation, usability, commercial factors) that are related to each other and that affect the conversion rate of traffic. It’s a synergy of user skill, business, and search platform requirements.