The cost of updating the site. Improving the website consists of 2 main parts – this is the development of a change plan and the implementation of these changes. Building a plan is the task of the Search Engine Optimization contractor, the work of the future site development team, implementation. Both require financial and time resources. On the other hand, in addition to Internet traffic or the right positions in the TOP-10, you get an improvement in the entire site. This has a beneficial effect on the conversion – it increases and makes it possible to receive more hits from any traffic sources.
To analyze commercial points and look for competitive advantages
Check the comfort of your volume for readers, its display on various devices
Prepare information blocks, attributes that sell text descriptions
Recommend cross-sell blocks and other commercial features
Research do robots see search engines key content
External conditions
Pros and cons of SEO promotionwebsites
Search engine optimization of a website generates traffic to a resource from search engines. This traffic is called organic or search traffic. This channel of Internet traffic has a number of advantages and disadvantages. Let’s analyze the most important ones:
The technical situation of the website is being improved. For a website to rank highly, it must meet certain quality standards on the Internet’s search engines. Working on the search promotion of sites in the top 10 googlem you can achieve that the Internet site loads very quickly from any device, reduce the number of errors that prevent purchases.
Navigation and structure
The way buyers move through your website gives search engines signals whether users like it or not.These signals are behavioral ranking factors and affect not only the position of your website, but and target user actions.
Localized search relevance. The number of queries in your focus may be quite small. In this case, investing in a full-fledged exploratory development may be useless. It’s much better to get your website up and running.
Outcome doesn’t show up immediately. After a website has been optimized, it takes time for search engines to index it. Search queries over time will begin to rank more and more until they reach the TOP 10 positions. This time interval is stably varied – usually from 2 to 6 months.
By target operations
Payment of the bonus occurs only if the required target action has happened from organic Internet traffic. Like clicking on the shopping cart. It works well if web analytics is set up to the conscience on your personal Internet site, you have statistics on each individual purchase step on the site.