Do users feel comfortable navigating the website?
Do search actions know the design of the website?
Are all your URLs indexed?
Are all landing pages on your site?
Have all technological parameters been taken into account and is internal link weight accurately divided?
Site content
Pros and cons of Search Engine Optimization for website promotion
Search Engine Yandex website optimization website gives internet traffic to the website from search engines. Such traffic is called organic or search traffic. This channel of Internet traffic has a number of advantages and disadvantages. Let’s take a look at the most important ones:
No need to pay for clicks. In fact, search engines don’t charge for organic clicks, so you don’t have to pay for users that come from search. Unlike classified ads, where any click on an ad will cost you money. But it’s not all that simple. It is also necessary to invest in the search promotion of a website by attracting a staff member or an agency. Realizing that the acquired Internet traffic from organic search is an order of magnitude cheaper than traffic from contextual advertising. In addition, when promoting the website, work is being done to improve the entire project – the structure, content marketing, and landing pages are being finalized. And the client receives both targeted traffic and an increase in the quality of the website, unlike other advertising options.
Methods of pricing for SEO website promotion
By positions
A list is determined in advance search queries that need to be promoted to the top 10 search engines.
A flexible set of search queries. You determine on your own the list of search queries that you want to promote in the search. In doing so, you can work with a very wide range of search queries, processing consumer demand at each stage of the visitor engagement funnel, building brand knowledge, capturing hot consumer demand, making a purchase decision, working with an existing customer base.
Secondary sales and loyal customers
With reliable optimization and a well-organized website structure, a comfortable service or product card, the buyer remembers the website and can return back to already known requests. If the user after the purchase was satisfied with the service and product, then this interest undoubtedly needs to be reinforced and developed. For example, to establish communication with each guest using CRM marketing. Customers value personalized content that they have at the right time in the right place. And they always come back to place an order again.
By Internet traffic
Based on the analysis of the website and its direction, a relevant semantic core is created. The task of the SEO contractor in this case is to increase targeted traffic to the website. Calculation of payment and Internet promotion site promotion-traffic occurs before the start of work and is prescribed in the commercial offer.