have been inundated with offers of sponsorship for next year’s women’s in the wake of the Euros after deciding to sell commercial rights to the tournament as a standalone event for the first time.
For the previous World Cup in the United States in 2019, FIFA did not offer bespoke packages to sponsors, with all the branding provided by companies who are long-term commercial partners of the men’s World Cup such as Adidas, Coca-Cola and Visa.
FIFA are convinced that the women’s World Cup now has sufficient commercial appeal to stand on its own two feet, with the strong expressions of interest shown so far indicating that they are likely to be vindicated.
The success of the women’s Euros has led sponsors to contact FIFA about the World Cup
Russia fears hit Brum bid
The protracted Birmingham City takeover is being further delayed amid concerns that the bid from local businessman Paul Richardson and former Barcelona striker Maxi Lopez may be backed by Russian money.
The EFL are in the process of scrutinising the source of the duo’s funding after being tipped off that some of it may have been provided by Russian business interests in Cyprus.