Pros and cons of Search Engine Optimization of website promotion
Search engine optimization of a website gives traffic to a resource from search engines. Such traffic is called organic or search traffic. This channel of Internet traffic has a number of pros and cons. Let’s analyze the most important ones:
Improving the usability of the website. Search algorithms are adapting and are increasingly considering the usability of a website when ranking. To put it simply, it should be practical for visitors to filter, order and select any service or product.
No need to pay for clicks. Indeed, search engines do not charge for clicks in organic search results, so you do not need to pay for users coming from a search. As opposed to contextual advertising, where each click on an advertisement will cost you money. But it’s not all that simple. In the search development of a website, attracting a full-time employee or an agency, you still need to invest money. Realizing that the acquired traffic from organic search is several times cheaper than traffic from contextual advertising. Additionally, when optimizing the site, work is being done to improve the entire project – the design, content marketing, and landing pages are being finalized. And the client receives both targeted traffic and website improvement, unlike other types of advertising.
Analyze commercial moments and look for competitive advantages
Research the convenience of your media content for usability, its display on different devices
Prepare informative blocks, attributes that sell text descriptions
Recommend cross-sell blocks and other trading features
Analyze whether search engine bots see great media content
External factors
Search Engine Optimization ranking factorsweb site promotion
Promotion of online sites at the moment is not just working with code or optimizing a website for search platforms. With its support, you can influence many factors (website content, structure and navigation, usability, commercial moments) that are related to each other and show the impact on traffic conversion. It’s a synergy of user skill, business, and search engine requirements. png” style=”max-width:440px;float:left;padding:10px 10px 10px 0px;border:0px;”>By traffic
Based on the analysis of the site and its subject, a relevant semantic core is made. The task of the SEO contractor in this case is to increase targeted traffic to the site.The calculation of payment and traffic takes place before the start of work and is prescribed in the commercial offer.
Monitor the mobile and desktop versions of the website for compliance with the requirements of search engines and W3C standards
Perform automatic online checks in order to find out about the trouble in time and quickly eliminate it
Monitor the security of your website and your users’ data
Be aware of all search engine trends without exception and recommend modern improvements earlier, recommended how your competitors materialize them
How Search Engine Optimization promotes websites
Customer brief and website audit
Promotion strategy
SEO contractor creates terms of reference (TOR)
Webmasters implement TK
Check implementation results
Reports on search indicators
Correction strategy and plan
Searching pricewebsite promotion
Depending on the tasks and the current state of the site, you can move by positions, by traffic, with payment for target steps, or order full-scale SEO marketing.