Structure and navigation
The way users navigate your website gives search platforms signals whether users like it or not. These signals can be classified as behavioral ranking factors and have an impact not only on the position of your website, but also on the targeted actions of users.
Pros and cons of SEO website promotion
Search engine optimization of a website gives Internet traffic to a resource from search engines. Such Internet traffic is called organic or search traffic. This traffic channel has a number of advantages and disadvantages. Let’s discuss the most important ones:
Web promotion -sites now is not just dealing with code or optimizing an internet site for search platforms, with its support you can influence many factors (content, structure and navigation, coms.fqn.comm.unity. Moe usability, commercial points) that are related to each other and affect the conversion rate of Internet traffic. This is a synergy of user experience, business and search platform parameters.
Repeated trades and loyal customers
With good optimization and a well-organized website structure, a convenient service or product card, the buyer remembers the Internet -site and will be able to go back already by branded search queries. If the buyer after the purchase was satisfied with the service and the product, then this interest must be reinforced and improved. For example, create communication with each customer using CRM marketing. Buyers value personalized content that they receive at the right time in the right place. And they will definitely come back to place an order again.
The technical situation of the website is improving. In order for a site to rank highly, it must meet certain parameters of Internet search engines. By working on search promotion, you can ensure that the website loads instantly from any device, reduce the number of errors that interfere with purchases.
The cost of revising the website. Improving the website consists of 2 main elements – this developing a plan for change and implementing those changes. Development of the plan – the task of the SEO contractor, the functioning of the development team of the future site, implementation. Both require time and financial resources. On the other hand, in addition to Internet traffic or the right positions in the top 10, you get an improvement in the entire site. This has a beneficial effect on conversion – it grows and allows you to acquire more hits from a variety of sources of Internet traffic.
Sales and transactions
If the site is convenient, the list of goods is all kinds, adequate prices, ordering is quick and easy, then incoming Internet traffic will be converted into sales or applications on the website.